Get hyped for Alison Wonderland's Wonderverse happening this Friday

By Ryan Hayes

As 2020 comes to a close the majority of us are looking back at a year with little to no live entertainment memories.  With the pandemic continuing its relentless push forward the unfortunate reality is that 2021 will remain event free for quite some time. While the freeze on live events has meant the loss of a fundamental fragment of identity for many fans with deep roots within the music community, it has resulted in the complete loss of livelihood for many of our favorite artists and their teams. The fallout has been catastrophic for much of the music industry, and our support is more important than ever.

When artists stand up, and, through sheer force of will, creatively adapt to the wide array of obstacles they are currently facing; there is still space for them to present fans with unique experiences. As fans of an artist it is our job—if you are able—to jump on board and support the acts who are now trying to find new ways to reach out and appeal to their base. They have given us so many memories—it’s time to make some new virtual ones.    

Friday February 5th Alison Wonderland is stepping in to the WONDERVERSE for a one of the kind immersive experience. The event is set to take place in a “fantastical underworld forest,” and will be performed live, in real time, with Wonderland interacting with fans. The interactive show promises to be “filled with magic, awe-inspiring spells, and transformative visuals.” As a “one-of-a-kind immersive event where virtually anything can happen,” fans should expect the unexpected.

Perhaps most importantly Wonderland has promised a set riddled with new music, exclusive behind the scenes access, and the ability to interact directly with her throughout the event.

Wonderverse is being held in collaboration with Wave; a live and immersive media company that embraces technology to provide “interactive concert experience to help fans and artists more deeply connect with each other and express themselves in innovative ways.” Previously they have hosted events for The Weeknd, Rezz, Jauz, and Galantis.

Tickets to Wonderverse are $15 and the event runs from 6-9pm PST on February 5th.

Digital Mirage: The Pandemic’s First True Virtual Festival

By Ryan Hayes

In recent weeks live streams have become important for both artists and music fans. The current pandemic has presented the music industry with an unprecedented level of uncertainty; luckily for fans, many artists have chosen to respond to the overwhelming shutdown by staying connected with their passion and their fan base via social platforms. For everyone stuck at home artist live streams have become a beacon of normalcy that help tether our sanity to a community we all feel akin.

Music has always been important, but it has become essential.

Not only have individual artists delved heavily in to live streaming, but we have already seen a slew of Virtual festivals emerge. First was SirisuXM's Virtual Ultra which presented fans with a few new mixes from artists set to play the 2020 edition of Ultra that never was. Then we had Insomniac's Beyond Wonderland & Countdown's Virtual-A-Thon which featured fourteen and sixteen artists respectively. Finally Beatport brought us ReConnect, a fundraiser hosting twenty four artists over twenty four hours.

This weekend Brownies & Lemonade have teamed up with Proximity to change the virtual festival landscape. Digital Mirage Online Music Festival takes place April 3-5, and currently bolsters a lineup of forty six artists—with more to be announced. Comparatively speaking Mirage's lineup, in terms of pure numbers, stands toe-to-toe with some major Canadian festivals, including; Veld, FVDED in the Park, Bomfest, Escapade, & Chasing Summer.

Digital Mirage is the pandemics first full-fledged online music festival. Not holding punches it features; Kaskade, Alison Wonderland, Don Diablo, & Adventure Club. Along with special back-back sets, and acoustic performances. Brownies & Lemonade have always had a a flare for the dramatic and their special guests are sure to put on rare and truly one of a kind performances. There is also a good chance that Digital Mirage will unveil additional artists leading up to April 3rd.

This year dance music fans didn't get an Ultra weekend to rally around their computer screens and simultaneously experience all of our favourite artists at their best. However, making the best of a bad situation, this year we do get Digital Mirage.

Not only will this upcoming weekend provide us with hours of social distancing at its best...it is all for a good cause. 100% of proceeds from Digital Mirage will be going to the Sweet Relief Foundation to help support musicians and music creatives who are suffering from financial instability.

RSVP to the festival now, and a streaming link along with all information for each day will be sent to you on the morning of.

See you all on April 3rd!

Update: Here is the official schedule - starting tomorrow!

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Alison Wonderland crushing the Bud Light House Party Tour

By Dominic Wren

Alexandra Scholler, also known under her stage name of Alison Wonderland, has been one of the most exciting names to come through the electronic music scene in the last couple of years by creating her own distinct sound and collaborating with artist within and outside the electronic music scene, such as Trippie Red, Dillon Francis, and Chief Keef just to name a couple. EDM Canada was more than grateful to have a chance to sit down with this unique artist and discuss a couple topics so we can all understand her, her music, and her message a little bit better.

The Fortnite Pro-Am in July saw many celebrities participate in the charity event including Alison Wonderland. She explained that she started playing only 2 days before the event and she still beat 20 people before eventually eliminating herself because she was too good. Even for herself…

One thing she can undoubtedly be crowned as a world champion for is creating her own snacks. I’m talking about finding the new best topping on a pizza; I’m talking about mixing the most random ingredients to imitate a real food. For example; she explained that when she first started touring, she would get the milk creams and the sugar from the hotel room mini bar to mix them both in her mouth to imitate the taste of vanilla ice cream. Now that’s unique!

Source: Bud Light Canada FB Page

As some fans may already know, the now successful DJ/producer was a very talented cellist for the Sydney Youth Orchestra. Today she dominates the electronic music scene, but how/when did she make the transition from classical music to raves? She explained cello was her passion for most of her youth but after coming back to Australia from an overseas experience studying cello, she decided that this instrument wasn’t for her anymore. With no plans for education, Alexandra started playing in an underground punk band and working at the doors of nightclubs to earn extra money. She then heard the DJ play the song “Silent Shout” by the Knife and she became obsessed with it so she started making music like The Knife to later become the beloved Alison Wonderland after years of grinding and hard work.

For a long time, at the beginning of her career, Alexandra used a cracked version of the DAW Ableton where she taught herself how to make her own tracks. She only had a few sample packs to start with, including a Deadmau5’s sample pack, and pure passion that led to the creation of her own sound. She then started DJing closing sets almost every night in clubs around Sydney. She would make music during the day and would DJ until 4 am at night.

She made a clear point that DJing and producing music are two very different aspects of music. The Aussie artist explained that in those days, she would DJ under the name “Alison Wonderland” and produce under the name “White Fang.”

Pssst… *whispering* She also hinted a possibility of new music being released under her old name of White Fang.

We eventually went on to talk about the Bud Light House Party event that she was DJing that same night. Alison Wonderland was very excited for involvement with Bud Light and she mentioned that she would not have said yes to an event like this if it weren’t an authentic experience between her and her fans. Bud Light made it so much easier for her to connect with her fans and support her as an artist. Big ups on that Bud Light!

Alison Wonderland is one the most authentic and interesting electronic artists out there in my opinion. From humble beginnings to crushing headlines, her musical career has been a journey that even a Hollywood movie couldn’t encompass the whole story. We hope to see more of this talented female artist in the near future and hope to see her come to Canada more often! We need more artists like her in the industry.

Must-See: Alison Wonderland EDC Las Vegas Full Live Set (Video)

Alison Wonderland is an Australian electronic artist that has been consistently gaining buzz for her energetic and passionate sets worldwide. Known for her dirty trap beats, Alison Wonderland gave the crowd in Las Vegas a diverse set consisting of her originals, a key remix of LIdo's "Crazy", and a few throwbacks for flavour. This artist put the electronic dance music scene on notice as she soared past expectations for her EDC mainstage debut, showing the world that she belongs on the big stage.