SFX hints of their futures plans for Beatport

​It goes well beyond just selling electronic dance music tracks online.

Quoted from Chris Stephenson, the CMO of SFX:

"We’ll use the Beatport platform to help promote events, and the event audiences to help promote awareness of Beatport,"
“There’s a mobile opportunity not only to take your music on the road, but also the ticketing aspect; the idea that when I buy a ticket, it goes to my mobile phone and allows me to engage at an event in a way I haven’t been able to before. We can push directly to Facebook, or scan an RFID at the events themselves, tracking real-time what people are doing. We can preload mobile devices, partnering with a wallet-type business.

(Source: Billboard)​

Armin Van Buuren & W&W - 'D# Fat': Is it a sign of a style change for Armin?

Labelled as 'Progressive House' by Beatport, Armin Van Buuren's collaboration with W&W is available now: ​

To put this latest release into context, I have found a few choice quotes from Armin regarding house music in his DJ Mag interview:

"I've been really impressed by a lot of the new house guys..All that new energy that they're bringing, I thought 'OK, this is the future'."​
​ "Of course, I 'm jealous of some other DJs and their sound, but I can't change my sound. It would be too far away from my heart. I can't do something I can't love."

And on W&W: ​

​ "Some guys like W&W are playing a more house-based strand of trance, and all the styles are merging. Some people call Swedish House Mafia trance. But people are still experimenting with the harder edge of trance. It is not just one sound."

Could 'D# Fat' be a signal of the beginning of a style ​change for trance legend Armin Van Buuren? We've already seen Armin dabble with more Progressive House sounding tracks in 2012 such as 'We Are Here to Make Some Noise'. With a new album already finished and promised by Armin to be "very different" because he's been "drawn to different musical styles", trance fans should brace themselves as we could see a very different Armin Van Buuren in 2013.

(Source: DJ Mag, ASOT, inthemix)​

Read this: Rukes AMA (Ask Me Anything) on Reddit

Rukes is probably the most well known EDM/DJ photographer in the world with so many amazing photos available to see at rukes.com. He's taken the time to answer a lot of questions on Reddit that every aspiring EDM photographer should read. Most of these AMA's tend to be fluff but this one turns out to be pretty good, read it here.

Robert Sillerman's SFX Entertainment buys Beatport

As reported by New York Times:

​"Mr. Sillerman declined on Tuesday to reveal the price. But two people with direct knowledge of the transaction, who were not authorized to speak about it, said it was for a little more than $50 million."

Like I stated in a previous post, Beatport stands at the heart of the online electronic dance music world and Robert Sillerman's ​SFX Entertainment now owns what is likely to be the most valuable EDM property on the web. It will be interesting to see what, if anything, SFX Entertainment will do with Beatport, but this purchase is a bold move that now puts Robert Sillerman at the forefront of the EDM boom.

(Source: NYT, VIA @elektro)