EDM Canada had the chance to sit down with Ryan Howes, creative director of WayHome, during Canadian Music Week to discuss what makes WayHome special, its lineup, location, and much more. Enjoy.
Can you give me a brief history of WayHome?
Ryan Howes: We're entering our third year of WayHome. The intention of when we launched WayHome was to offer a multi-genre camping festival in the Toronto market, which is top 3 in live music markets in North America. A proper multi-genre camping festival never existed in Toronto and we thought it was the right timing to launch.
We had huge success in year 1, and it was a surprise that over 90% of the crowd actually camped. We've seen healthy growth year and year since.
Can you reveal a bit more about the number of attendees, the growth, and how many do you expect to show up for the 2017 edition of WayHome?
We have 15% growth from 2015 to 2016, and we expect to see 35,000 fans a day in 2017.
As the audience grows we also offer more genres. So we added more EDM and hip hop this year. WayHome is no longer strictly an indie rock focus like it was in year one. But if you're a real music fan, you're a fan of a number of genres and different artists.
What makes WayHome special and different than other festivals?
I think one of the main differences is the setting that it takes place. The owner of WayHome also owns Burl's Creek so we got a lot of flexibility on what we can and can't do on the ground. It's a beautiful piece of property, a custom built festival site with internal roadways, fibre in the ground, and the cell + wifi coverage that is better than what you see at a stadium or hockey arena.
Having the location just off the highway, a kilometer off of Lake Simcoe, a few minutes away from cottage country, is special. Also the sunsets are absolutely amazing. We're surrounded by forests and trees everywhere. I think the setting is what makes WayHome what it is.
This year you have invited a lot of electronic acts like Marshmello, Porter Robinson, Justice, Flume, and more. Would you agree that WayHome has embraced more electronic dance music in 2017 vs in previous years? Is it due to the growth or more to do with the future direction of WayHome?