It was organic, and I have to admit that the response to Destiny in particular was the driving catalyst behind the album’s theme. The person who deserves a lot of credit towards the album is Adina Butar, because of her constant encouragement in helping me realise that I was capable of writing these stories, being able to translate what I was feeling towards a listening audience.
I had a series of writing camps throughout the album process - kindly arranged by my management - three in Los Angeles and one in Bucharest. This was a wonderful opportunity to work with the singers in person, which isn’t always the case when collaborating on an album. I met Delacey at the first one in LA, and sat down with her and explained the story I wanted to convey, about meeting someone in your life who inspires you so much that you feel like you were destined to encounter them.
With it being such a personal story, it meant that much more to me that everyone out there found a deep resonance with the song and the lyrics. The reactions towards Destiny gave me confidence that maybe I was capable after all of producing something with a personal songwriting approach, and spawned the rest of the Watch the World album that you hear now.
3) There was a lot of guitar and piano instrumentation for this album, with an entire acoustic version dedicated for most tracks on disc 2. How was the experience of using a lot more instrumentation in making this album?
You know, I really enjoyed it and felt it contributed to the warmth of the album very significantly.
Nowadays, because of all the travel involved with touring, you want your production setup to be as simple as possible. Typically, on the road I have a separate laptop with Logic and Ableton on it. Ableton is good for carving out loops and rough ideas, and Logic helps me get creative with the sounds and effects. In fact, nearly all of the tracks on Scream and Scream 2 were produced this way.
However, with the production of Watch the World, I consciously wanted to utilise more organic instruments like guitars. Even if you don’t hear it in the mix, there’s a guitar buried there, or a piano that’s buried in there because it just brings out a frequency that I feel is missing or has been missing in a lot of productions lately. It just warms it up so nice. From a production standpoint, this was the biggest aspect which I have taken appreciation from.
4) What's one thing fans should know about this album that hasn't been said yet? Or what’s the most important thing for you to get across about it?
The most important aspect I want fans to take from it is to treat it very much as a one-to-one listening experience. It’s you and me, we’re hanging out, and I have some incredible stories to share with you if you are happy to lend an ear.
What I want to harness from the album into my livesets is not necessarily to saturate a mix with vocals, but to build up towards the vocals being very important peaks, words establishing stories that connect with each of us spiritually, stories that are important in binding us as a community.
5) Any plans for a remix version of "Watch the World"?
Yes, that’s the next step in the project, getting into the A&R process of remixes.
Right now the priority for me is sorting a remix package for the next single, Love Me Like You Never Did, but continually searching for the right names to marry a remix for every track on the album. I also have some projects left over that didn’t make the initial cut, and I would like to revisit those in the coming months to develop them into full tracks.
And as summer approaches, I’ll be itching to get one or two big melodic instrumentals as important pieces for the livesets.