Pioneer sells DJ equipment business to equity firm

The end of an era is upon us as Pioneer has sold it's DJ equipment business to the private equity firm KKR for "approximately $551 million". Pioneer will still retain around a 15% stake in the new venture as the new holding company will continue to use the Pioneer DJ name and branding.

As Electronista reports: 

"Reuters states that the DJ business is a lucrative one according to figures from Pioneer press briefing on the matter. According to CEO and President Susumu Kotani, Pioneer's DJ line holds a 60-percent market share with an operating margin of 20 percent on $239 million (¥26 billion) in sales last fiscal year. 

"We realized we wouldn't be able to invest in the DJ business so it would be better to spin it off and grow it independently," said Kotani."

For more information, click here.

EDM is an umbrella term

Magnetic Mag posted this about electronic dance music (EDM) in a recent post and this is how this site also views the term that has, in my opinion, garnered an unfair amount of negativity: 

EDM – it is an acronym for an umbrella term: Electronic Dance Music.  That is all.  It is not a sub genre. The usage of the term goes all the way back to the 1990s (even the respected Resident Advisor has used “electronic dance music” to describe the sound evolving out of 1980s Chicago), but it has become more popular as of late as the boom reaches critical mass.  So when the bro yells “it’s not EDM, bro” or when the hipster snidely remarks “I don’t listen to EDM, only house and minimal-gabber-tech” they are both doing it wrong.  We agree, it should be used sparingly when talking about the culture as a whole.  While house music falls under the term “EDM”,  if you’re talking specifically about house music, refer to it as house music.  If we all take the time to know and educate each other on the history of the genres, EDM will no longer be an issue. (Click here to read the full story)

EDM is an umbrella term to include the underground and mainstream music sub-genres alike. It's not a genre, and it frankly puzzles me whenever I see major voices in the scene misuse the term so generously. So spread the word, tell your friends, there are plenty of people who get it, but there should be more. We'll get there, but let this post be a good starting point. 

 

Hudson Mohawke boiler room set from L.A.

Hudson Mohawke, one half of the former duo known as TNGHT and has a track featured in one of the latest Apple commercials, gave the L.A. crowd a memorable set as part of the Boiler Room live web-series. With little more than a multi-colored strobe light, Hudson Mohawke brought a huge performance that should be watched many times over: 

(VIA DAD)

Listen to the "In Return" album by Odesza

The latest album release by the U.S. duo known as Odesza is so lush and filled with complex yet beautiful sounds, it could go down as one of the best albums of 2014. If you're looking for something different with a chill vibe, then look no further than this mind-blowing album: 

Odesza's rise to prominence has been quick, read below at how they wow'ed the crowd at Red Rocks for the Global Dance Festival: 

"Harrison Mills, one half of the electro pop duo Odesza, is sharing the anxiety he felt before stepping onstage at Global Dance Festival in Red Rocks this past July. Filled with such hard-hitting digital smackdown EDM maestros as Borgeous, Destroid and Zedd, the three-day dance fest had the potential of swallowing up the Seattle-based atmospheric chill wave group entirely. They just didn’t belong there ... or did they?
"We just went up and did what we do," Mills said, "and, you know, we ended up getting the most compliments we’ve ever received after a show. People just wanted something different."

(Source: NBC San Diego)