"This October, Pure 2016 returns to the Shaw Conference Centre in Edmonton for its 7th year! When we first brought Pure to Alberta, we were inspired by the euphoric sounds of trance music, and built the event to reflect the world's largest trance artists. This year, we go back to those roots. With all new stage designs, and a lineup boasting diverse and hypnotic artists, we expect Pure 2016 to be an event that people will not forget. More details to come soon.
PURE is about the EXPERIENCE. The ATMOSPHERE, PRODUCTION, and MUSIC all intertwine to bring you an experience of a life-time… 5000+ united and dressed in white. Synchronized and brought together by music.
PURE DRESS CODE
PURE is an event that is POWERED BY YOU - the event attendee's. Your participation in the white theme builds the ambience and vibe for the evening. Thousands of people spend countless hours preparing their costumes and outfits for PURE - for those that don't arrive in dress-code - we have the right to refuse you at the door. You're outfit MUST be mostly white - this means 80% or MORE of the clothes you are wearing must be WHITE.
Items That Must Be White
Leggings (Fuzzy or Not)
Items That Don't Need To Be White
Logos on Clothes
Stiching On Clothes"