Porter Robinson announces his new album "Worlds" with a strange 10 hour video

Today Porter Robinson announced the name of his new album "Worlds" with a very strange 10 hour video loop depicting the album name, symbols, computer graphics, and uneasy background sounds:

Porter has already stated that his next album will be "nostalgic", "lo-fi", and "non-EDM" in a past interview with Billboard, but this video takes the cake in weird and strange promos. Was a 10 hour video really necessary? I'm not so sure.