It goes well beyond just selling electronic dance music tracks online.
Quoted from Chris Stephenson, the CMO of SFX:
"We’ll use the Beatport platform to help promote events, and the event audiences to help promote awareness of Beatport,"
“There’s a mobile opportunity not only to take your music on the road, but also the ticketing aspect; the idea that when I buy a ticket, it goes to my mobile phone and allows me to engage at an event in a way I haven’t been able to before. We can push directly to Facebook, or scan an RFID at the events themselves, tracking real-time what people are doing. We can preload mobile devices, partnering with a wallet-type business.