A few quick facts that you might not know about Ash Pournouri/Avicii

Found this interview with Ash Pournouri (via inthemix) to be quite interesting:

Cheat sheet:

  • Ash makes the point that Avicii remains an unsigned artist with no attachment to any label.  
  • All of the costs of Avicii's tour and productions costs are paid by team Avicii.
  • Prior to managing Avicii, Ash Pournouri started off as a promoter in Stockholm.
  • Avicii has a team of less than 9, which is small as compared to the 35 people that work for Tiesto.
  • Ash first discovered Tim Bergling (aka Avicii) from hearing an early track from a few blogs.

I really like that last point.